McIntosh+Company

https://www.gengraf.com

https://www.depakote.com

I was responsible for the design, production and media placement for a series of ads. that ran in Oprah, Wired, Popular Photography and other high-profile publications.

Packaging Brief:

Maintain the clamshell size and shape but instead of marketing individual pens, group several pens within the family together and market as a set.

THE ONE CLUB CREATIVE SHOOTOUT

OBJECTIVE: Develop a cost effective marketing alternative for Crystal Light-PURE, a sugar-free water additive that uses no artificial sweeteners.

Twelve teams of (5) randomly selected creative individuals were given three days to put together a creative marketing alternative.

Leo Burnett, Kraft Heinz marketing team and a host of top creatives from other Chicago agencies assisted each team in the creative problem solving process.

THE BRIEF

TASK: Create awareness with Millennial Women

BRAND: perceived as a moms drink

CHANGE EMPHASIS: from Chrystal Light Pure to “PURE” Chrystal Light

MSSION: Develop a cost effective, creative strategy

PRESENTATION: Power Point Deck

TEAM

1. Focus on social media, and NEW package

STRATEGY Move the product currently located in the water additives aisle, ie Cool-Aid, Lemonade to the water bottle section

THE ROLL OUT 

1. Use social media

2. Use special events to encourage healthy decision making

3. Re-package

4. Move product location within the store

Re-design a series of bird feeders packages for Lowe's Home Improvements.

BRIEF: Create a comprehensive family of multi-channel marketing material for a Ceramic Tile manufacturer. Included in the roll-out was corporate branding, stationery, letterhead, envelopes business cards, brochures, packing boxes, packaging, pricing material across four separate families of floor and wall tile.