Market Strategy: Packaging — McIntosh+Company

Point-of-sale Package_concepts

Packaging Brief: Maintain the clamshell size and shape but instead of marketing individual pens, group several pens within the family together and market as a set.

CRYSTAL LIGHT-PURE : Keynote Re-Launch

Re-design a series of bird feeders packages for Lowe's Home Improvements.

Screen Shot 2015-06-10 at 4.02.22 PM.png

Glass Bird Feeder.jpg

Screen Shot 2015-06-10 at 3.58.54 PM.png

Header Card Bud String light sets.jpg

BUD Header Card-1.jpg

Bud Lgt String Light_Hdr Crds.jpg

Product Sell Sheets & C-7 BOX.jpg

Ceramic Tile Manufacturer

Glaazart package and brochure.png

Bob Stroud CD cover.png

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Point-of-sale Package_concepts

Packaging Brief: Maintain the clamshell size and shape but instead of marketing individual pens, group several pens within the family together and market as a set.

CRYSTAL LIGHT-PURE : Keynote Re-Launch

Re-design a series of bird feeders packages for Lowe's Home Improvements.

Screen Shot 2015-06-10 at 4.02.22 PM.png

Glass Bird Feeder.jpg

Screen Shot 2015-06-10 at 3.58.54 PM.png

Header Card Bud String light sets.jpg

BUD Header Card-1.jpg

Bud Lgt String Light_Hdr Crds.jpg

Product Sell Sheets & C-7 BOX.jpg

Ceramic Tile Manufacturer

Glaazart package and brochure.png

Bob Stroud CD cover.png

THE ONE CLUB CREATIVE SHOOTOUT

OBJECTIVE: Develop a cost effective marketing alternative for Crystal Light-PURE, a sugar-free water additive that uses no artificial sweeteners.

Twelve teams of (5) randomly selected creative individuals were given three days to put together a creative marketing alternative.

Leo Burnett, Kraft Heinz marketing team and a host of top creatives from other Chicago agencies assisted each team in the creative problem solving process.

THE BRIEF

TASK: Create awareness with Millennial Women

BRAND: perceived as a moms drink

CHANGE EMPHASIS: from Chrystal Light Pure to “PURE” Chrystal Light

MSSION: Develop a cost effective, creative strategy

PRESENTATION: Power Point Deck

TEAM

1. Focus on social media, and NEW package

STRATEGY Move the product currently located in the water additives aisle, ie Cool-Aid, Lemonade to the water bottle section

THE ROLL OUT

1. Use social media

2. Use special events to encourage healthy decision making

3. Re-package

4. Move product location within the store